A yearly fee on a growing balance is exponential, in reverse
Each year the fund grows by your assumed return and then pays the fee on the whole balance. Over N years the balance with the fee is the balance without it, only the return has been reduced by the fee every single year. That is why the fee cost line in the table gets steeper as time goes on: the fee is 0.50% of a $70,000 balance, not 0.50% of your original $10,000.
The headline rounds to whole dollars and shows the total the fee took; the first-year statistic shows the fee on day one, which is usually a small enough number that the long-run figure is surprising.