Marketplace Fee Comparison

U.S. only tools

Listing the same item on three marketplaces is really a question about one number: after the referral fee, which one leaves you more? The answer moves with the price and the category, because the three do not charge the same percentage - Amazon and Walmart run their own rate tables, and eBay charges a category rate plus a flat per-order fee.

$

The price the buyer pays for the item itself, before shipping - all three marketplaces charge their percentage on this part too.

$

All three marketplaces charge their percentage on the shipping you collect, so it belongs in the fee base.

Each column uses the closest row that marketplace prints for this category - the table names the row it picked.

Results update as you type. Nothing leaves your device.

Currency symbol

Symbol only - nothing is converted and no exchange rate is used. Figures quoted in the explanation text stay as the sources publish them.

The spread between the cheapest and the dearest marketplace

$3.37

On a $53.00 “Consumer electronics” sale, Amazon charges $4.24 and Walmart $4.24 against eBay’s $7.61. The dearest of the three takes $3.37 more than the cheapest.

Amazon charges
$4.24
Walmart charges
$4.24
eBay charges
$7.61
Cheapest fees
Amazon and Walmart

The same sale on three marketplaces

LineAmazonWalmarteBay
Category row on that siteConsumer ElectronicsConsumer ElectronicsMost categories
Rate the page prints8% (min $0.30)8%13.6% / 2.35% + $0.30/$0.40 per order
Fee on this sale$4.24$4.24$7.61
Fee as a share of the sale8%8%14.36%
What you keep$48.76$48.76$45.39

Every figure is charged on the $53.00 the buyer pays - the item price plus the shipping you collect, which is what both pages call the total sales price. Amazon’s own $0.30 minimum referral fee and its $1.80 per-item media closing fee, and eBay’s $0.30/$0.40 per-order fee, are inside the fee columns the way the pages state them; Walmart’s referral table prints neither. eBay prints no row for this very category, so its column uses “Most categories”.

What this comparison counts, and what it leaves out

  • All three charge their percentage on the total sales price, shipping included. Amazon’s page says “An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.” Walmart’s says “Total sales price includes item price as well as shipping and handling, gift wrap and other charges.”
  • Amazon sets a $0.30 minimum referral fee on most rows, adds a $1.80 closing fee per media item, and bills a monthly selling plan on top of the per-item fee. Walmart’s referral table prints neither a minimum nor a per-order fee. eBay adds its per-order fee ($0.30 at or under $10, $0.40 above) to the final value fee.
  • Insertion fees, listing upgrades, store subscriptions, payment processing, shipping labels, storage and advertising are not in these numbers: the three columns are the referral fee each marketplace takes off the sale itself, which is the part of the bill a price decision turns on.
  • The three do not share a taxonomy, so each column is the closest row that marketplace prints for this category rather than a like-for-like catalogue match. This page names the row it used and, for eBay, how it differs.
Amazon source: Amazon, “Selling on Amazon: pricing”, https://sell.amazon.com/pricing. Read from the committed snapshot sources/sell-amazon-pricing.html (SHA-256 3c0aa9a08285384f…), fetched 2026-10-08T06:03:47.345Z. Every row name, rate, minimum and exception on this page is re-parsed from those bytes on each test run.
Walmart source: Walmart Marketplace, “Pricing”, https://marketplace.walmart.com/pricing. Read from the committed snapshot sources/marketplace-walmart-pricing.html (SHA-256 b75f2bd533c9e523…), fetched 2026-10-08T06:03:50.051Z. Its referral table prints no minimum-amount column, which is why no Walmart fee here carries a floor.
eBay source: eBay, “Fees for eBay sellers”, https://www.ebay.com/help/selling/fees-credits-invoices/fees-ebay-sellers?id=4822. Read from the same committed snapshot the eBay Fee Calculator ships (sources/ebay-fees-ebay-sellers.html, SHA-256 988751fe883e662d…), fetched 2026-10-07T12:30:58.342Z. Referral schedules change, so check the page before you price against these numbers.

This page prices one sale on all three at once. Each column is read from that marketplace’s own published table - Amazon’s and Walmart’s from their pricing pages, eBay’s from the same table the eBay Fee Calculator ships - so the comparison changes the moment you change the price or the category, and nothing about it is a guess.

About this marketplace fee comparison

This is for the seller deciding where a specific item should be listed, or checking why two channels quoted different fees on the same sale. Type the price once and the three fees appear side by side, with the spread between the cheapest and the dearest marketplace printed as the headline number: that spread is the whole reason to compare rather than assume.

It is a referral-fee comparison, not a total-cost comparison. Amazon’s and Walmart’s rates, the $0.30 Amazon minimum, the $1.80 per-item media closing fee and eBay’s $0.30/$0.40 per-order fee are all inside the columns, because they appear on the fee line itself.

Insertion fees, listing upgrades, store subscriptions, payment processing, shipping labels, storage and advertising are not, and the page names them as the lines it leaves out. The three sites also do not share a category taxonomy, so each column uses the closest row that marketplace actually prints - the page names the row it used and, where eBay has no row for that exact category, says how it differs.

How this marketplace fee comparison works

All three charge on the same base

Each marketplace defines its fee base as the total the buyer pays. Amazon puts it as “An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.” Walmart’s table says “Total sales price includes item price as well as shipping and handling, gift wrap and other charges.” eBay charges on the total amount of the sale, shipping included. So the item price and the shipping you collect go in together, and that one number is the base for all three columns.

Amazon and Walmart come from their own rate tables

Both pages publish a referral-fee table by category, and both are re-read from the official pages we keep on record, line by line, on every test run. Amazon’s rows carry their own minimum - most rows floor at $0.30 - and media rows add a $1.80 per-item closing fee. Walmart’s referral table prints no minimum-amount column and no per-order fee, so no Walmart figure here carries a floor.

Where a rate steps at a price hinge (5% / 10% / 17% for apparel, 8% / 15% for several electronic categories), the whole-sale rate that applies at the price you entered is the one shown, so the fee column is the single percentage times the base.

The eBay column is the eBay Fee Calculator’s own table

eBay charges a final value fee that depends on the category - 13.6% on most sales - plus a flat per-order fee of $0.30 on orders of $10 or less and $0.40 above. Rather than re-typing that schedule, this page reads the same committed table the eBay Fee Calculator ships, so the two pages cannot disagree about eBay’s rate.

Only books, movies and music, and watches have an eBay row that names the category outright. Every other row uses the closest rate eBay prints - “Most categories” at 13.6% for consumer electronics, appliances, computers and accessories, 15% for apparel - and the page says which row it used and how it differs, rather than pretending the two taxonomies match.

The floors and the per-order fee are inside the column

The question this page answers is what you keep, so a fee line is never quietly dropped. Amazon’s $0.30 minimum is applied where the row carries it, media rows add the $1.80 per-item closing fee, and eBay’s per-order fee is added to its percentage - which is why eBay can look dearer than a 13.6% rate suggests on a cheap item.

What is left out is what the fee pages themselves leave out of the referral fee: insertion fees, listing upgrades, store subscriptions, payment processing and advertising. Each is named on the page rather than folded into a column.

Worked examples

Each example below was run through the calculator on this page when the site was built, so the numbers match what you see when you enter the same inputs.

Consumer electronics with shipping to the buyer

Item price: $45.00 · Shipping and handling you collect: $8.00 · Category: Consumer electronics

The spread between the cheapest and the dearest marketplace

$3.37

On a $53.00 “Consumer electronics” sale, Amazon charges $4.24 and Walmart $4.24 against eBay’s $7.61. The dearest of the three takes $3.37 more than the cheapest.

Amazon charges: $4.24 · Walmart charges: $4.24 · eBay charges: $7.61 · Cheapest fees: Amazon and Walmart

On $53.00: Amazon and Walmart both charge 8% ($4.24 each), while eBay’s 13.6% plus the $0.40 per-order fee comes to $7.61. eBay takes $3.37 more than the other two.

A $12 book - Amazon’s media closing fee shows up

Item price: $12.00 · Shipping and handling you collect: $0.00 · Category: Books and media

The spread between the cheapest and the dearest marketplace

$1.80

On a $12.00 “Books and media” sale, Amazon charges $3.60 and Walmart $1.80 against eBay’s $2.24. The dearest of the three takes $1.80 more than the cheapest.

Amazon charges: $3.60 · Walmart charges: $1.80 · eBay charges: $2.24 · Cheapest fees: Walmart

Amazon’s media row is 15% plus a $1.80 per-item closing fee, so a $12.00 book costs $3.60 there; Walmart’s books row is a flat 15% ($1.80) and eBay’s 15.3% plus $0.30 is $2.24. Walmart is cheapest by $1.80.

A $250 ring - eBay undercuts both

Item price: $250.00 · Shipping and handling you collect: $0.00 · Category: Jewelry

The spread between the cheapest and the dearest marketplace

$12.10

On a $250.00 “Jewelry” sale, Amazon charges $50.00 and Walmart $50.00 against eBay’s $37.90. The dearest of the three takes $12.10 more than the cheapest.

Amazon charges: $50.00 · Walmart charges: $50.00 · eBay charges: $37.90 · Cheapest fees: eBay

Amazon and Walmart both print 20% ($50.00), while eBay’s 15% plus $0.40 is $37.90 - eBay keeps $12.10 more of the sale.

A $6 accessory - the cheap-sale trap

Item price: $6.00 · Shipping and handling you collect: $0.00 · Category: Consumer electronics

The spread between the cheapest and the dearest marketplace

$0.64

On a $6.00 “Consumer electronics” sale, Amazon charges $0.48 and Walmart $0.48 against eBay’s $1.12. The dearest of the three takes $0.64 more than the cheapest.

Amazon charges: $0.48 · Walmart charges: $0.48 · eBay charges: $1.12 · Cheapest fees: Amazon and Walmart

Amazon and Walmart are 8% ($0.48 each), but eBay’s 13.6% plus the $0.30 per-order fee is $1.12 - the fixed fee is what makes low-priced sales expensive on eBay.

Frequently asked questions

Which marketplace is cheapest?

There is no fixed answer - it depends on the price and the category. A $250 ring is cheapest on eBay by $12.10; a $6 accessory is cheapest on Amazon and Walmart by $0.64; a $12 book is cheapest on Walmart. The spread is printed with every answer for exactly that reason, so the comparison is re-run rather than remembered.

Is this the full cost of selling on each marketplace?

No. It compares the referral fee: the percentage each marketplace takes off the sale, with the floors and per-order fees that appear on that same fee line. Insertion fees, listing upgrades, store subscriptions, payment processing, storage and advertising are not included, and the page lists them as the lines it leaves out rather than burying them in a column.

Why does the Amazon book fee look heavier than the rate suggests?

Amazon charges a $1.80 closing fee per media item on top of the 15% rate. On a $12 book that closing fee alone is 15% of the sale, which is why the fee column reads $3.60 rather than the $1.80 the rate alone would give.

Does eBay really charge its fee on shipping?

Yes. eBay charges its final value fee on the total amount of the sale, which includes the shipping collected from the buyer, and Amazon and Walmart define their base the same way. That is why the shipping you collect goes into the fee base for all three columns rather than being treated as free money.

Amazon’s and Walmart’s categories do not match mine. What does the page do?

It uses the closest row that marketplace actually prints and names it in the “Category row on that site” line of the table. The three sites have different taxonomies, so the comparison is between the nearest published rates rather than a like-for-like catalogue match - and where a row carries an exception or a footnote, that note travels with the answer.

Assumptions and sources

  • Amazon, “Selling on Amazon: pricing” (sell.amazon.com/pricing), verified against the official source and kept on record; figures as of 2026-10-08. All 22 referral-fee rows, their rates, their $0.30 minimum and the $1.80 media closing fee match the official page.
  • Walmart Marketplace, “Pricing” (marketplace.walmart.com/pricing), verified against the official source and kept on record; figures as of 2026-10-08. Its 22 referral rows and their step rates match that text, which prints no minimum-amount column - the reason no Walmart fee on this page carries a floor.
  • eBay, “Fees for eBay sellers” (help/selling/fees-credits-invoices/fees-ebay-sellers?id=4822), verified against the same official page the eBay Fee Calculator uses, figures as of 2026-10-07: the category table and the $0.30/$0.40 per-order fee are shared with that page so the two cannot disagree about eBay’s rate.
  • Referral schedules change. The pages print where their numbers come from and the date they were reviewed, so a rate change is visible rather than left to a stale number.

Last reviewed 2026-10-08. Business arithmetic — not accounting, tax or legal advice. Read the full disclaimer.

Where a figure on this page comes from an official agency — HUD, IRS, FICO or a state body — the site keeps a dated snapshot of the source page in its sources library, and a scheduled job re-checks that snapshot, so the number can be traced back to the document it came from.