Six tones, each a set of shapes
The tone tells the tool which shapes to walk: smart reframes the idea or finds the counterpoint, benefit promises what the reader gains, curiosity leaves something unsaid, how-to and list promise a structure, and urgent adds time and stakes. Every line is a template with your words threaded through it - a shape, not a guess the page made about you.
A batch walks the tones shapes in order instead of sampling them, so eight headlines give you eight different shapes rather than eight variations of one. The middle column of the table names the shape, which is the reusable part.