Six shapes, cycled rather than sampled
A name is built from your words plus one of the page’s own lists: 30 atmosphere words (Blue, Quiet, Cedar), 30 places (Ridge, Yard, Junction), 24 business forms (Co, Collective, Labs) and 10 invented endings (ora, ify, ly). The shapes are atmosphere + your word ("Nova Coffee"), your word + a place ("Roastery Row"), your word + a form ("Coffee Room"), alliteration ("Row Roastery"), an invented word ("Coffeex"), and the long form a registry wants ("Roastery Row Lab").
A batch walks those six shapes in order instead of sampling them, so eight ideas give you eight different shapes rather than eight variations of one. That is the difference between an idea generator and a random string: the shape is the part worth keeping, and it is printed beside every idea so you can rebuild your own.