DDanfio

Freelance Rate Calculator

A freelance rate is not a salary divided by 2,080 hours. It has to fund business expenses, both halves of payroll tax, the hours nobody pays for, and the holidays an employer used to pay for.

$

Pre-tax, before personal income tax: the equivalent of a salary.

$

Software, insurance, hardware, accounting, marketing, workspace.

Income tax, self-employment tax and state tax on profit. 30% to 40% is typical.

Hours you can actually invoice for. Admin, sales and learning are not billable.

Used to show the effective rate across every hour you work.

52 weeks minus holidays, vacation and sick time you now fund yourself.

$

Health insurance, retirement match, equipment and training an employer used to pay for.

Vacation and public holidays an employer used to pay for.

Results update as you type. Nothing leaves your device.

Minimum hourly rate

$184.72

Replacing a $100,000 salary with $12,000 of benefits and 15 days off, billed across 1,080 hours a year

Day rate
$1,477.78
Weekly rate
$4,618.06
Monthly retainer
$20,011.57
Revenue needed
$199,500

How the rate is built

StepAmount
Income you want to take home$100,000.00
Business expenses+$20,000.00
Profit needed before tax$120,000.00
Grossed up for a 30% tax rate$171,428.57
Divided by 1,200 billable hours$142.86
Rate before unpaid time off is counted$142.86

Revenue is grossed up before dividing: a rate that ignores tax leaves the tax bill to be paid out of the income you intended to keep.

The effective rate across every hour you work

MeasureValue
Billable hours a week25
Total working hours a week40
Utilisation62.5%
Billable hours a year1,200
Revenue needed a year$171,428.57
Effective rate across all working hours$89.29
Take-home per billable hour$83.33

The last line is the number that matters when you feel busy but not paid: the same revenue spread over every hour in the week is always a lower rate than the one on the invoice.

Salary versus freelance, side by side

LineAmount
Salary to replace$100,000.00
Employer's payroll tax you now pay+$7,650.00
Benefits and equipment you now fund+$12,000.00
Total package$119,650.00
Paid days off you now fund15 days (120 hours)
Billable hours after those days off1,080
Rate needed to match the package$184.72

This is why a freelance rate looks high next to a salary: the package is bigger than the salary, and the billable hours are fewer once unpaid time off is taken out.

Quote $184.72 as your floor, not your target: it funds the income, the expenses and the tax without paying for a single hour of unplanned work. Charge a minimum engagement of $369.44 so a short call is not billed as a fraction of an hour, and price rush work and additional revisions separately.

This calculator works backwards from the income you want to keep, grosses it up for tax, divides it by the hours you can actually bill, and then adds the cost of the benefits and paid time off you no longer receive.

How this freelance rate calculator works

Work backwards from the money you keep

Start with the income you want before personal tax, add business expenses, and gross the total up for your combined tax rate: revenue = (income + expenses) / (1 - tax rate). At a 30% rate, $120,000 of income and expenses needs $171,429 of revenue.

Divide that by billable hours, not working hours. Someone who bills 25 hours a week for 48 weeks has 1,200 billable hours, so the rate is about $143 an hour before unpaid holiday is counted.

Why utilisation is the hidden variable

Admin, invoicing, proposals, marketing, learning and answering email are all real work and none of it is billable. A freelancer billing 25 of 40 working hours has a utilisation rate of 62.5%, and every unbilled hour lowers the effective rate.

The effective rate across all working hours is the honest comparison against a salaried job: the same revenue spread across 1,920 hours is $89 an hour, not $143.

Replacing a salary properly

A salaried package is bigger than the salary: the employer also pays 7.65% payroll tax, health insurance, retirement match, equipment and training. Those costs move to you when you go freelance, so the income target has to include them.

Paid time off cuts the other way. Fifteen days of vacation and holidays is 120 hours of billable time you now have to fund from the remaining hours, which is why the same annual revenue needs a higher rate.

Turning the rate into quotes

A day rate of eight billable hours is the simplest way to quote project work, and a monthly retainer is the rate times the billable hours a month. Retainers usually hide a discount, so check the implied hourly rate before signing.

Charge a minimum engagement so that a fifteen-minute call is not billed as a fraction of an hour, and price rush work, extra revisions and out-of-scope requests separately rather than absorbing them into the rate.

Worked examples

Each example below was run through the calculator on this page when the site was built, so the numbers match what you see when you enter the same inputs.

A designer who wants $100,000 before tax

Income you want to take home
$100,000.00
Business expenses per year
$20,000.00
Combined tax rate
30%
Billable hours per week
25
Total working hours per week
40
Weeks worked per year
48
Employer benefits you lose
$12,000.00
Paid days off you lose
15

Minimum hourly rate

$184.72

Replacing a $100,000 salary with $12,000 of benefits and 15 days off, billed across 1,080 hours a year

Day rate
$1,477.78
Weekly rate
$4,618.06
Monthly retainer
$20,011.57
Revenue needed
$199,500

The pure revenue calculation gives $143 an hour, but 15 days off and the lost benefits push the number that actually replaces a job to $185.

The same income working 44 weeks a year

Income you want to take home
$100,000.00
Business expenses per year
$20,000.00
Combined tax rate
30%
Billable hours per week
25
Weeks worked per year
44
Employer benefits you lose
$12,000.00
Paid days off you lose
15

Minimum hourly rate

$203.57

Replacing a $100,000 salary with $12,000 of benefits and 15 days off, billed across 980 hours a year

Day rate
$1,628.57
Weekly rate
$5,089.29
Monthly retainer
$22,053.57
Revenue needed
$199,500

Four extra weeks off cuts billable hours by 100, so the rate needed for the same income rises by about $15 an hour.

A copywriter billing 15 of 45 hours

Income you want to take home
$80,000.00
Business expenses per year
$8,000.00
Combined tax rate
28%
Billable hours per week
15
Total working hours per week
45
Weeks worked per year
48

Minimum hourly rate

$245.65

Replacing a $80,000 salary with $12,000 of benefits and 15 days off, billed across 600 hours a year

Day rate
$1,965.19
Weekly rate
$3,684.72
Monthly retainer
$15,967.13
Revenue needed
$147,389

Utilisation falls to a third, and the effective rate across every working hour lands near $41 even though the billed rate is close to $124.

Frequently asked questions

How do I calculate my freelance hourly rate?

Add the income you want to keep to your annual business expenses, divide by one minus your tax rate to gross it up, then divide by the hours you can actually bill in a year. A 25-hour billing week over 48 weeks is 1,200 billable hours.

What utilisation rate should I assume?

Most freelancers and agencies bill between 55% and 75% of working hours. Long-term retained work runs higher, project and proposal-heavy work runs lower. If you are not sure, start at 60% and treat the extra billable time as upside.

Should I quote a day rate or an hourly rate?

Day rates work well for project work because they price the outcome rather than the clock, and they reduce the incentive for a client to watch hours. Keep an hourly equivalent in your head so the day rate cannot drift below your floor.

How much should I set aside for tax?

Between 25% and 40% of every payment depending on your state and income, which is what the combined tax rate field is for. Setting aside a fixed percentage of each invoice is simpler and safer than estimating the bill once a year.

Why is my freelance rate so much higher than my old salary?

Because the salary was never the whole cost of employing you. Add payroll tax, health insurance, pension, equipment and training, then remove the paid holidays from your billable hours, and a $100,000 salary needs roughly $185 an hour.

How do I raise rates with existing clients?

Give notice, tie the increase to a specific date, and apply it to new work rather than billing old work at the new rate. Raising prices for new clients first is the lowest-risk way to test a new number.

Assumptions and sources

  • The combined tax rate is your input, because it depends on your state and income. It should include federal income tax, self-employment tax and state tax on profit.
  • Employer payroll tax assumed at 6.2% of wages up to the Social Security wage base plus 1.45% for Medicare, per IRS Publication 15 (2026) - the share an employer pays on top of salary.
  • Billable hours are yours to set: the calculator deliberately does not assume 2,080 working hours, because admin, sales and unpaid holiday reduce what can be invoiced.
  • Not modelled: profit share or equity, benefits that continue after leaving a job, unpaid invoices and bad debt, and the difference between a sole proprietor and an entity for tax purposes.

Last reviewed 2026-09-14. This page is an estimate tool, not financial, tax or legal advice.Read the full disclaimer.